Welcome

RECENT PUBLICATIONS, ARTICLES AND INTERVIEWS

Interviews

Your Money Radio (Calgary, Alberta)
with hosts Greg Bonhert and Roy Beyer
June 1, 2010.
www.yourmoneyradio.ca

Podcast available at iTunes Store

URL hot Links:

http://itunes.apple.com


95.7 FM News Radio (Halifax), Maritime Mornings with host Andrew Krystal, April 15, 2009.

570 News Radio (Kitchener) with host Gary Doyle,
April 15, 2009.

CP24 Radio 1050 (Toronto) with host Steve Stunt, The Entrepreneurial Hour, March 28, 2009.

CFAX 1070 Radio (Victoria) with host Joe Eastingwood, Newsline, September 23, 2009

107.7 FM 1580 AM CKDO Radio (Durham) with David Cohen, Small Business Big Ideas, August 3, 2009

Strategies for Sustainable Growth Click here to find out more!

	Click the book cover to purchase your copy. Also available in bookstores today.

Services

We help you navigate to success whether it's a full business plan, marketing initiative or signature promotion. Next Wave Marketing Inc. offers services from analyzing market opportunities to crafting winning strategies and profitable plans.

BUSINESS PLANNING
Creating a successful business starts with a solid business plan and strategy. Our experience includes over 20 years guiding the development of thousands of business plans with executives and entrepreneurs.

Business plans are created enterprise-wide or for small business units and departments within organizations. The typical planning process includes a team of your key people and select experts from our team to round out the talent needed. As well as acting as guides of the process we consult in specific areas determined in the pre-planning stage.

For the Do-It-Yourselfer, we worked with international publisher, John Wiley and Sons, to create an easy to follow book - Business Plans for Canadians for Dummies.

From the back cover:

“Build a winning business plan with expert tips and strategies.

Creating a great business plan is the first and most vital step to business success. Packed with Canadian resources and anecdotes, this friendly guide takes you through the planning process. From scoping out the competition to planning for growth, this book is your ultimate reference for determining and meeting your business goals.

You will learn to:

• Analyze your industry
• Create a clear, precise mission statement
• Differentiate your business from the competition
• Understand budgeting and finances

Open the book and find:

• The components of a successful and sustainable business model
• Where to track down the data you need to understand your business environment
• How to identify your customers and reach them effectively
• How to build upon your company’s strengths and minimize its weaknesses
• How to eliminate money woes through financial ratios
• The secrets to successes of many major Canadian and international companies
• Strategies to help your company stand out in a crowd”

• Business Planning
• Strategic Market Planning
• Product/Service Launch
• Distribution/Placement
• Promotion
  
• Recent Publications,Articles and Interviews
  
  
  

STRATEGIC MARKET PLANNING
The Next Wave Team provides you with winning strategic plans. We use a systematic and integrated process that evaluates your market opportunities and strategic drivers, recognizes your competition, deals with critical relationships and values your profit dynamic.

PRODUCT/SERVICE LAUNCH
You receive an experienced marketing project management team to work with your engineering, design, manufacturing or fulfillment team in preparing your service, sales and distribution channels for launch. You receive winning promotion plans consisting of advertising, product brochures, marketing materials, press releases, and web-site pages that are prepared and ready to distribute at the right time. You receive sales, service and support staff training with management systems put in place.

DISTRIBUTION/PLACEMENT
If you have a product that’s succeeding in its present market and you want to expand, this is where we shine. With more than 75 combined years experience, the Next Wave Team will navigate your company to the next level quickly - nationally or internationally. With strong connections at influential levels we can open doors and markets quickly, select the best entry strategy, develop winning support programs and manage critical relationships.

PROMOTION: ADVERTISING, PUBLIC RELATIONS, SALES

ADVERTISING
Advertising campaigns are supposed to do one thing for your business – drive sales. Having the right message for the right audience with your right product or service and the all-important call to action will achieve that goal. Our team has the expertise to put that campaign together for you from effective concept to design and execution. We even help measure the campaign’s/your success.

PUBLIC RELATIONS
We have a special talent for designing ‘signature’ promotions that fit with your corporate values, profit dynamic, and community benefit.

SALES MANAGEMENT AND TRAINING
Beginning with the key control points, we work with you to increase sales force productivity, develop reward systems, train sales, service and support personnel, and evaluate performance.

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